180 Degrees EastBy: Holger Bartel
For most of the tech world, the Asian market is the new frontier – the region of fast growth and opportunity. A large part of the web world currently seems to evolve around the West, most cutting edge design & technology originates from the US and Europe, whereas the actual user base is spread all over the world and those rather unknown or developing regions offer huge opportunities and potential for growth, especially Asia and its mobile market.
My talk will give some insight on the Asian mobile web market, look at mobile & web statistics and user behaviour in comparison to the western world, cultural differences and personal as well as general challenges and pitfalls that I (and others) have encountered along the way.About speaker:
My name is Holger and I am a digital strategist and web designer/developer, living in Hong Kong where I opened an office in 2009, after co-founding uforepublic in Germany in 2001. I now mostly work as a freelance consultant and developer, being passionate about bringing the latest in web technologies to Asia and to build awareness for a future-friendly & standards-based web. I also founded and run the Open Device Lab HK.